Brief: As a prominent global brand and cultural staple, Hennessy’s numerous product launches, campaigns, partnerships, and philanthropic efforts lived up to their Never Stop, Never Settle philosophy. As a direct line of communication with consumers, social media was key to developing meaningful connections with their online community.

Challenge: Create engaging, cross-channel content for initiatives and global campaigns to support the U.S. Hennessy team's marketing goals.

Solution: Working with account and strategy, the creative team developed a strategic social playbook, with rules and rationale for developing creative content with cohesive tone and visuals. This included developing evergreen content around cultural moments and community, campaigns and content strands to support launches and philanthropy, and adapting messaging and design from global campaigns to be in-line with communication strategies for U.S. consumers.

Role: My key responsibilities were ideating and executing social content across multiple campaigns for the Hennessy US social platforms and paid media. I led creative brainstorms, directed the production of photoshoots, and managed the production of assets to be strategy-driven, on brand, and on budget.